This surge in demand has resulted in a 15 to 20 percent increase in the price of Aambemohar rice, which is considered “the king of rice” due to its distinct aroma.
Farmers who have harvested the fragrant rice are happy despite drop in prices. By Prabhudatta Mishra Basmati farmers in Punjab are happy despite receiving prices lower than last
It upholds Italy’s objection to Islamabad’s application for Protected Geographical Indication status for the fragrant rice. By Subramani Ra Mancombu The European Commission