Bundi Basmati rice on its way to snag Gi tag.

KOTA: The popular Basmati rice of Bundi is aiming for the prestigious Geographical Indication (GI) tag with the joint support of the National Bank for Agriculture and Rural Development (NABARD) and the Consortium for Industry Development and Awareness (CIDA) which held a one-day workshop for rice millers and other stakeholders to discuss the registration of the produce in Bundi on Friday.
CIDA and NABARD have jointly decided to file an application for the GI tag of the Basmati variety. At the workshop, a presentation was made on the history of the Bundi rice, evidence and documentation required for the GI tage to millers, district industry officials and other stockholders, said CIDA secretary Prasun Jain.
'No efforts made earlier by millers to apply for GI tag'
Due to the absence of the geographical marker, local millers were unable to export the product directly and had to depend on exporters from Haryana and Delhi, reducing the brand value. However, no efforts were made earlier by local millers to apply for the GI tag and CIDA initiated the process, he said.
The rice is produced in over 67,000 hectares in Bundi and is exported to Kuwait, Oman, Qatar, and Saudi Arabia as well as big businesses in India and abroad, CIDA president Dr Rohit Jain said. The rice recorded a business of Rs 1,800 crore in 2022, including Rs 1,400 crore through exports. Over 6,000 people were directly or indirectly employed in rice production in the district, he said. Famed as 'Dhan Ka Katora', production has increased from 52 lakh quintals last year to 80 lakh quintals in the current district, Jain said. The rice bears similar characteristics and quality of popular Basmati variants available in the country, he said. Neeraj Goyal, who presides over a Bundi rice business association, said that there were 26 millers currently operating in Bundi.
Bihar’s aromatic ‘Marcha Rice’ gets GI tag

Bihar's famous 'Marcha Rice' which is known for its aroma and palatability was awarded the Geographical Indication tag, according to the GI registry. Marcha is a short indigenous cultivar of rice found in West Champaran district of Bihar. By its size and shape, its grain appears like black pepper so it is known as 'Mircha' (pepper in Hindi) or 'Marcha Rice'.
The Journal of GI Registry said it has accepted the application seeking the GI tag for the rice.
A GI is a sign used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin.
"It (the rice) is also known as Mircha, Marchaiya, Marichaetc locally. Plants, grains and flakes have a unique aroma that makes it different," said the journal.
Expressing happiness over the development, Bihar agriculture minister told PTI: "This will further boost the production of Marcha Rice. It will also help farmers, engaged in the cultivation of Marcha rice, get a decent price for their produce".
The major growing areas of Marcha rice include Mainatand, Gaunaha, Narkatiyaganj, Ramnagar and Chanpatiya blocks of West Champaran district.
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Thailand’s geographical features - soil, air and water - help cultivate produce with inherent characteristics. Thai rice with a geographic indication (GI) is unique in its flavour and other amazing attributes.

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The coveted GI tag is a name or sign that corresponds to specific geographical locations. Usage of such a certification on a product would indicate that it possesses certain qualities exclusive to its land of origin.

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