YANGON, Nov. 3 (Xinhua) — The Department of Consumer Affairs of Myanmar’s Ministry of Commerce and the Myanmar Rice Federation jointly launched the Myanmar Rice Online (MyRO) website to transform the country’s rice industry.

A ceremony to launch the digital platform MyRO was held in Nay Pyi Taw on Friday and was attended by over 200 people, including government officials, businesspersons and media.

Speaking at the event, Deputy Prime Minister and Union Minister for Planning and Finance U Win Shein said that the registration of storage warehouses and rice millers at MyRO website would help enhance stability in domestic rice prices and ensure the calculation of a balanced level of domestic rice sufficiency for rice export.

He further emphasized that this event marks just the initial phase of the journey toward the digitalization of the rice industry and called for collaboration in moving forward in the ongoing processes.

On the MyRO online platform, stakeholders related to the rice industry can efficiently access information, services and registration activities in one place, ensuring ease and simplicity, he added.

U Ye Min Aung, president of the Myanmar Rice Federation, said that MyRO will help enable the government to effectively regulate rice storage and prevent market manipulation.

The digital platform MyRO provides various services, including digital certification, for members as well as data and information for visitors, he said.

He also stressed the importance of forthcoming procedures, including rice laws connected to MyRO and digital transformation, saying that they are future-ready initiatives.

The digital platform was established through a Public-Private Partnership Model (PPP), and also aims to implement and regulate the national rice industry policy guidelines with the use of cutting-edge digital technology. 

Published Date: November 3, 2023