Chea Vanyuth / Khmer Times

Synopsis: The objective of participating in the International Foods Industry Trade Fair – ANUGA 2025 in Cologne, Germany, is to contribute to the market diversification strategy.

A dozen of Cambodia’s leading rice exporters are set to participate in the International Foods Industry Trade Fair – ANUGA 2025, taking place in Cologne, Germany, with the aim of making market diversification.

The Cambodia Rice Federation said on Thursday that 13 exporting companies are going to showcase their products at the ANUGA 2025 food exhibition under the pavilion of the Cambodia Rice Federation.

This move is made with support from the Cambodian Government via the co-support of the Khmer Enterprise (KE) of the Ministry of Industry, Science, Technology & Innovation; and Agricultural and Rural Development Bank (ARDB), it stated.

“Cambodia Rice Federation is going to bring 13 rice exporters to exhibit the world’s best quality of Cambodian rice at the International Foods Industry Trade Fair — ANUGA 2025 in Cologne, Germany,” read the statement.

“The objective of participating in this exhibition is to contribute to the market diversification strategy,” it said.

This objective is aligned with the Royal Government’s policy; the Ministry of Industry, Science, Technology, and Innovation, with regard to food safety standards and requirements, and the Ministry of Agriculture, Forestry and Fisheries as the key drivers in promoting market access for products and fostering market-oriented cultivation.

This exhibition will be held from October 4 to 8. The Cambodia Rice Federation also decorates a 96-square-meter scenic pavilion for the second time, which was first used in 2023.

CRF President, Lay Chhun Hour, said that CRF is working to maintain the existing markets and to expand new markets for rice exports.

“Looking ahead, CRF is continuing to explore new markets for market diversification through joining world trade fairs so that we expect to open more markets for our rice exports,” Chhun Hour told Khmer Times.

ANUGA 2025, first established in 1919, has steadily evolved into one of the world’s most prominent platforms for experts and decision-makers in shaping global food and beverage policies.

The Royal Government has supported the rice sector through initiatives to improve infrastructure and technical assistance to farmers and the branding of Cambodian rice.

The government also encouraged the CRF to further strengthen collaboration with ministries and institutions to boost direct exports to international markets with higher added value.

According to a CRF report, Cambodia exported 472,803 tonnes of milled rice from January to August, a notable 14.7 percent increase compared to the same period last year, earning $348 million.

Published Date: September 26, 2025