By PIA.

It was a timely and crucial initiative to address the rising food prices and many families’ financial strain.

Last week, the government ramped up efforts to provide affordable rice to the country’s most vulnerable households. At the forefront of this initiative is the PhP29 per kilo rice program, which has recently been expanded by the National Food Authority (NFA) to support those in need across the nation further.

During a press briefing at Malacañang Palace, NFA Administrator Larry Lacson announced Agriculture Secretary Francisco Tiu Laurel Jr.’s decision to double the subsidized rice each poor and vulnerable household can purchase.

This means that families can get up to 30 kilograms of rice per month, up from the previous limit of 10 kilograms. The substantial increase comes at a critical moment, as many Filipino families struggle with the escalating costs of necessities.

The PhP29/kilo rice initiative, launched last year by the Department of Agriculture (DA) as part of a large-scale trial, aims to assist about 6.9 million vulnerable households, representing around 39 million Filipinos, throughout the country, a demographic that includes beneficiaries of the Pantawid Pamilyang Pilipino Program (4Ps), solo parents, senior citizens, persons with disabilities, and indigenous communities.

The intensified drive is part of an intensified national effort led by President Ferdinand R. Marcos Jr. to enhance food security and improve the living conditions of the poor.

The measure sought to ease economic hardship and help those struggling to afford essential items. As food prices continued to rise, the necessity for such action became increasingly apparent, stressing the importance of supportive measures during tough economic times.

A commitment to vulnerable

The Kadiwa stores serve as crucial access points for families seeking affordable prices, allowing them to purchase high-quality staples without financial strain.

What began as a limited trial in just 10 Kadiwa stores in Metro Manila and Bulacan has quickly evolved into a nationwide program, with additional Kadiwa outlets being established in various regions nationwide.

The DA has taken proactive measures to broaden the scope of this initiative, ensuring that more communities can benefit from this essential resource.

The expansion reflects the government’s dedication to addressing immediate food needs and fostering long-term resilience among the nation’s vulnerable populations.

While the PhP29 per kilo rice program remains a focal point of government efforts, additional pricing strategies are being implemented to address diverse community needs. In particular, Kadiwa stores are now offering rice at PhP33 per kilo, specifically for public housing beneficiaries residing in resettlement sites.

General Manager Joeben Tai from the National Housing Authority (NHA) announced plans to open even more Kadiwa stores in various regions, aiming to maintain consistent access to affordable food until May 2025.

This dual-pricing strategy signifies a thoughtful approach by the government to cater to various segments of the population while reinforcing the commitment to ensure food security for all Filipinos.

For families relying on the 4Ps program, the availability of affordable rice transcends mere grocery savings; it represents an opportunity for more excellent stability and nourishment.

Parents can now provide healthier meals for their children, which is crucial for their growth and development. Senior citizens and individuals with disabilities can access food options that may have been financially prohibitive in the past, improving their overall quality of life.

Overall, the Kadiwa initiative addresses immediate hunger and the long-term goal of fostering resilience among the nation’s vulnerable populations. The government lays the groundwork for a healthier and more secure future for all Filipinos by prioritizing food access and nutrition.

As the Kadiwa program continues to expand, it is clear that these efforts are more than just a temporary fix; they signify a profound commitment to uplift the nation’s most disadvantaged citizens during challenging times.

Through innovative strategies and targeted support, the Philippines is making significant strides toward establishing a more secure and sustainable food system that benefits all its people.  PIA

Published Date: April 21, 2025