Global New Light of Myanmar

Myanmar Rice Federation (MRF) President U Ye Min Aung stated that Myanmar is working towards achieving Geographical Indication (GI) status for Myanma Pawsan Rice in the global market.
He explained that efforts had previously secured GI registration for Shwebo Pawsan Rice, and now similar recognition is being sought for Myanma Pawsan Rice to enhance its appeal in international markets.
“We need to introduce Pawsan rice to the global market because of its excellent flavour. For instance, Pakistan has successfully marketed its Basmati rice globally. Basmati is cultivated not only in Pakistan but also in India and Nepal, and it is well-received worldwide. Similarly, Thailand has established Jasmine Rice as an international brand. We must promote Myanma Pawsan Rice as a unique brand too, and we’ve already achieved GI registration for Shwebo Pawsan,” said U Ye Min Aung.
Currently, MRF is focusing on exporting Aemahta rice, which is less popular domestically. The federation aims to export two million tonnes of rice during this financial year. In October alone, 400,000 tonnes of rice and broken rice were exported, marking the highest monthly export volume in the past seven months of the financial year. — ASH/TMT

Published Date: November 29, 2024