“Quality, Transparency & Responsibility — The Key to Global Success!”

Dear Exporters,
Pakistani Basmati rice holds a strong reputation in international markets. However, with evolving global regulations and increased scrutiny by buyers, it is now more important than ever to export responsibly and professionally.

Ensure Your Rice is Sourced from Officially Registered Basmati Varieties:

• As an exporter, it is your responsibility to ensure that the rice you are exporting is sourced from varieties officially registered and approved for cultivation in Pakistan.
• Always verify your supply chain using official resources such as Pakistan’s seed certification standards or listings available on government and regulatory websites e.g (Punjab agriculture department).
• Exporting unregistered or unapproved varieties may result in rejections, legal complications, or loss of market trust.
• Sourcing compliant varieties helps maintain transparency, protects your brand, and strengthens buyer confidence in international markets.

Monitor and Reduce Pesticide Residues:

• Markets like the European Union have strict limits on Maximum Residue Levels (MRLs) of pesticides.
• Residues of restricted chemicals such as Chlorpyrifos, Carbendazim, Deltamethrin, Triazophos can lead to shipment rejections.
• Always work with growers and suppliers who follow safe and responsible agricultural practices.

Traceability & Supply Chain Transparency:

• Global buyers increasingly demand traceable and documented supply chains
• Maintain proper records from farm to export to ensure credibility and compliance.

Commit to Sustainability:

• Sustainable and eco-friendly practices are no longer optional—they’re a selling point.
• Focus on water management, soil health, labor welfare, and environmentally responsible sourcing.

Published Date: May 14, 2025