Costco Taiwan promotes U.S. rice￼
USA Rice Federation and Costco Taiwan are working together on a promotion to sell U.S. long grain enriched rice grown in the southeast United States.
USA Rice director of Asia promotion programs Jim Guinn said the rice used in the promotion includes rice that was likely from Arkansas or Louisiana.
"It's definitely from somewhere in the South and best guess is it's either Arkansas or Louisiana or maybe a combination of the two," Guinn said.
Costco Taiwan is selling new packages of the U.S. grown rice as its Kirkland Signature house brand at all of the company's 14 warehouses across the island nation.
During the first phase of the promotion, there were sales of 200 packages that weigh 20 pounds each, Guinn said.
"In the first phase, they were able to taste just cooked rice, not a recipe per se, but in future promotions, we'll actually be creating recipes and cooking rice dishes that the consumers can taste in the Costco stores," Guinn said.
USA Rice has never worked with Costco Taiwan for this kind of rice promotion before, but has worked on similar promotions with Costco in South Korea and Japan.
"With Costco Japan, right now we're not doing any promotions, it's been California Calrose rice that's been going into that market, but with the high prices and the lack of availability of Calrose California rice in the market, we're no longer doing those promotions until after this year's harvest," Guinn said.
USA Rice has worked with Costco on rice promotions in Japan for three years and in South Korea for one year, Guinn said.
"And actually, in [South] Korea, we're not promoting rice per se, we're promoting a product that's made from U.S. rice flour, made from U.S. rice that was imported into South Korea and processed into flour," Guinn said, adding the promotion was in November.
"The product we're promoting there is actually a hotdog or a corndog product and the coating contains rice flour made from U.S. rice."
Taiwan has a history of buying U.S. grown medium grain rice but USA Rice began encouraging importers of American rice to buy long grain rice in 2020, which is now a more common purchase for importers, Guinn said.
USA Rice began marketing and promotional efforts, as well as educational events involving professional chefs, to promote U.S.-grown long grain rice last year.
Taiwan imports southern medium grain, long grain, long grain parboiled, long grain jasmine, short grain glutinous and Calrose rice from California; Taiwan imports a four-year annual average of 65,000 tons of U.S. grown rice worth $30 million, according to USA Rice.
Print Headline: Costco Taiwan promotes U.S. rice
U.S. Rice Works to Play a Major Role in Ramadan Iftar Meals
MIDDLE EAST REGION – This year, the Holy Month of Ramadan lasts until April 20, or from one sighting of the crescent moon during the ninth month of the Islamic calendar until the next. Ramadan is observed by Muslims worldwide as a time of fasting, prayer, reflection, and community. The common practice is to fast from dawn to sunset, when families and friends gather to break the fast with the Iftar meal featuring several traditional dishes where rice is a major ingredient.
“Not surprisingly, rice consumption increases in the few weeks before and during Ramadan, providing a great opportunity to boost awareness and sales of U.S.-grown rice in several Middle Eastern countries,” said Eszter Somogyi, USA Rice director of Europe, Middle East, and Africa.
In Saudi Arabia, promotions conducted in cooperation with a local U.S. rice brand launched earlier this month and incorporate digital advertising on “Shahid,” the largest online video streaming app for Arabic content. That is in addition to a four-week sponsorship of “Hayyakom,” a show broadcast on MBC FM, the most popular Saudi radio channel, and nearly a hundred billboards in five different cities including Mecca, Jizan, Najran, Abha, and Khamis Msheit. Messaging on the USA Rice social media platforms here are posting recipes, tips, and quizzes to maintain digital communication with faithful followers.
In Jordan, USA Rice teamed up with a local U.S. rice importer for an extensive outdoor media campaign that includes 147 billboards and 29 LED screens in Amman, the country’s capital, as well as the major cities of Zarqa, Jarash, and Irbid. This campaign also is well-supported by social media posts on the USA Rice Jordan-specific Facebook and Instagram accounts, boosted by Ramadan recipes shared by local influencer Chef Noura.
In the West Bank, USA Rice is working with three U.S. importers supporting their local U.S. rice brands with billboard and radio advertising in major cities, and in-store promotions that feature giveaway items like prayer calendars and cooking spoons.
“U.S.-origin rice is appreciated by Middle East consumers for its excellent quality and suitability for favorite dishes such as kabsah in Saudi Arabia or mansaff in Jordan and the West Bank,” said Somogyi. “Iftar is the meal eaten after sunset and is an important social happening so home cooks want to offer their families and guests special dishes prepared using the best ingredients. Our campaigns and promotions with local U.S. rice brands in this region help put U.S. rice in the center of the Iftar table.”
U.S. rice industry advocates for strong farm bill safety net programmes￼
Jamison Cruce, Senior Director, Government Affairs at USA Rice details how the U.S. rice industry advocates for strong farm bill safety net programmes
The Farm Bill is a sweeping piece of U.S. law that touches every American and many others around the world. Approximately every five years, the U.S. Congress drafts and negotiates a bill consisting of many titles that span farm, nutrition, and rural policy.
There have been 18 U.S. Farm Bills since the 1930s. While early bills focused solely on supporting farmers, they have grown to include a myriad of programmes and support an expansive set of stakeholders. The Agriculture Improvement Act of 2018, known informally as the 2018 Farm Bill, is the most recent to be signed into law and expires this year. The 2018 Bill has 12 titles: commodity, conservation, trade, nutrition, credit, rural development, research, forestry, energy, horticulture, crop insurance, and miscellaneous. This goes far beyond the scope of the early Farm Bills and more closely reflects the diverse constituencies of the U.S. Congress.
2018 Farm Bill provisions
For the U.S. rice industry and rice farmers at large, the 2018 Farm Bill delivered many successful provisions. The rice farmer’s primary and most important safety net, the Price Loss Coverage (PLC) Program, which provides assistance during times of depressed prices beyond a farmer’s control, was maintained and improved to be a better risk management tool for the modern-day family farm. While Federal crop insurance is a tool utilised by rice farmers, the safety net provided by the PLC Program is invaluable.
Working lands conservation programs, which help rice farmers remain at the forefront of being the best stewards of our land and natural resources, were prioritised and continued in true conservationist fashion allowing flexibility for local concerns to be addressed rather than a top-down, regulatory approach.
Other programmes important to the U.S. rice industry included trade promotion programmes, like the Market Access Program and Foreign Market Development Program, and international food aid assistance programmes, including Food for Peace, Food for Progress, and the McGovern-Dole Food for Education Programs.
Unforeseen challenges for farmers
However, while the 2018 Farm Bill was delivered for rice farmers at the time of passage, the implications of events beginning in 2020 and continuing today could not have been predicted. In March 2020 and throughout that summer, the COVID-19 pandemic led to high demand for rice and rice products. Conflated with supply chain challenges exacerbated by the pandemic, commodity markets were thrown for a loop. However, those supply chain challenges, including the domestic transportation of goods and exports, have persisted with an ongoing truck driver shortage, port congestion, and decreasing transportation reliability.
Further, natural disasters, including several hurricanes and wildfires, wreaked havoc on farmers, resulting in billions of dollars in losses in 2020 and 2021. In 2022, California experienced its third year of debilitating drought, which halved its rice production because of the regulatory nature of the state’s water allocations to farmers.
Stagnant prices across the rice industry
In the Mid-South and Gulf Coast, along with those able to plant rice in California, rice production input costs skyrocketed ahead of the 2022 planting season. With Russia’s invasion of Ukraine, a major energy and fertilizer producer in the region, the cost to grow a rice crop in the U.S. became a looming and troublesome concern for farmers and the industry. At the same time, most agricultural commodity markets began to see steep market price increases as the uncertainty of Ukraine’s corn and wheat crops grew, as did Ukraine’s inability to export those crops.
One major outlier has endured – stagnant U.S. rice market prices. Competition for rice versus other crops that saw these drastic price increases, like corn and soybeans, meant that U.S. rice acres nationally dropped to the lowest in 40 years.
To add insult to injury, World Trade Organization (WTO) subsidy violations by India and others artificially depressed world rice market prices.
And an economic study published by the Agricultural and Food Policy Center at Texas A&M University showed that two-thirds of U.S. rice farms would not be profitable in 2022.
Faced with these high production costs and stagnant prices, and contending with WTO violators, rice farmers had no alternative but to appeal to the U.S. government for ad hoc assistance ahead of the next Farm Bill reauthorisation. While rice farmers will receive modest assistance for the 2022 crop year, sound and meaningful U.S. farm policy will be key for the next five years as Congress writes the next Farm Bill. Over the past year, U.S. rice farmers have worked to develop policy recommendations to ensure the next Farm Bill delivers for the industry.
2023 Farm Bill priorities
As the key risk management tool and safety net for rice farmers, the U.S. rice industry believes that the PLC program must be bolstered. The reference price (the triggering mechanism that determines assistance), should be increased to reflect present-day rice farming conditions. The current rice reference price was established in the 2014 Farm Bill and based on the cost of production in 2012 – more than a decade ago.
In the face of climate change, rice farmers also need the ability to continue implementing practices and systems through working lands conservation programs, and they believe these should be prioritised over land retirement or set-aside programs, especially with potential global food shortages.
And while these are the key priorities for the U.S. rice industry going into the next Farm Bill, many other policies will be brought forward that will also need to be addressed.
Passing U.S. farm policy is always a daunting task, but the U.S. rice industry urges Congress to act this year so that rice farmers have all of the tools to best manage their operations. This will enable them to continue providing consumers in the U.S. and worldwide with a sustainable product that is grown under some of the highest environmental and labour standards anywhere.
U.S. rice interests have eye on Cuba
Legislation urged to ease exports
USA Rice and industry leaders are seeking legislation to remove barriers to U.S. trade with Cuba to ease the way for U.S. rice exports to the island nation.
The groups are members of the U.S. Agriculture Coalition for Cuba, a group that supports improving agricultural trade between the U.S. and Cuba.
"USA Rice wants a piecemeal approach to be taken both administratively and legislatively to ease current restrictions on trade, travel, financing, etc., so that Cuba can grow its economy and become a reliable commercial importer of U.S. rice once again," USA Rice's Vice President of Policy and Government Affairs Peter Bachmann said Monday.
"However, any legislative action that liberalizes the U.S.-Cuba relationship is seen as very contentious among a bipartisan group within Congress because of the political implications for South Florida and Miami, where there's a dense Cuban and Cuban-American population. This makes passage of legislation difficult with a Democrat majority in Congress and close to impossible with a Republican majority."
Bachmann noted President Joe Biden's administration has not prioritized relations with Cuba as President Barack Obama did.
"Regardless of whatever administrative actions are taken, congressional action to allow for financing and/or lifting of the embargo are necessary for normal commerce to resume," Bachmann said.
Major rice consumer Cuba was once a top market for U.S. rice exports, and Arkansas grows nearly half of all rice produced in the U.S.
Cuba now imports rice from Asian and South American countries, according to a recent USA Rice news release.
Cuba can currently buy U.S. rice legally if the importer pays in cash up front and uses a third-country bank, such as the Bank of Canada, as an intermediary to allow the exchange of any money, per the Trade Sanctions Reform and Export Enhancements Act of 2000.
The requested legislation would allow U.S. banks to directly provide financing for Cuban buyers and help U.S. exporters compete for better credit terms.
Cuba is facing increasing economic pressures brought on by the pandemic.
Cubans are experiencing shortages of food, energy, medicine and fuel, and recent protests spurred Biden to issue a statement about three weeks ago calling on the nation to respect the right to peaceful protest.
Cuba's economy is recovering gradually and should show growth this year, but the country's economy is still 7.3% below where it was in 2019, per a July 21 Reuters report.
The U.S. imposed an arms embargo against the country in 1958 in the wake of the Cuban Revolution, Fidel Castro's rise to power and the establishment of a Socialist state in Cuba. President John F. Kennedy's administration imposed an all-encompassing trade embargo in 1962.
The U.S. trade embargo cannot be lifted without Congressional approval and remains in place today.
President George H.W. Bush increased U.S. economic sanctions against Cuba in 1992 following the collapse of the Soviet Union, but offered a path to normalizing relations via significant political and economic reforms, according to the Council on Foreign relations, an independent nonpartisan think tank.
The U.S. embargo was further tightened and codified in 1996, penalizing foreign companies that do business with Cuba.
Obama eased restrictions on travel and remittances in 2009, in a move considered the most notable step toward normalizing relations with the country to date.
The Cuban government approved several economic reforms in 2011.
Obama and Raul Castro announced plans to restore full diplomatic ties after a prisoner exchange in 2015, though the Republican-controlled Congress at the time vowed to uphold the economic embargo.
In 2015, Gov. Asa Hutchinson called for Arkansas to position itself to export goods like rice and poultry to Cuba, as Congress considered ending the 50-year-old trade embargo with the nation. In 2016, Arkansas Rice Federation members traveled to Cuba to discuss the future of trade. Then, in 2017, President Donald Trump announced he would reinstate travel and business restrictions.In May, Biden eased Trump-era sanctions against Cuba, focusing on expanding travel and making it easier for families to visit relatives in the country.
U.S. COTTON, RICE STOCKS UP ON MONTH
Japan develops stronger appetite for US rice
Price supports make domestic varieties harder to afford for eateries
China will import American rice for the first time
The world's largest rice producer is hungry for more and looking to the U.S. for supplies.
China will import American rice for the first time after a new trade deal was agreed to Thursday.
"The agreement with China has been in the works for more than a decade and I'm pleased to see it finally come to fruition, especially knowing how greatly it will benefit our growers and industry," said U.S. Agriculture Secretary Sonny Perdue in a statement.China produces 20 times more rice than the U.S., but it's also the world's biggest consumer. Recently it has been buying more rice abroad, spending way over $1 billion in some years, to feed its population. Last year, China imported about 5 million tons, according to the U.S. Department of Agriculture (USDA). The U.S. alone couldn't satisfy that demand. America exports between 3 million and 4 million tons a year, according to the UN Food and Agriculture Organization. China was once largely able to feed itself, especially with rice. But it's been relying more on imports in recent years, said Rob Bailey, an expert in food security at Chatham House, a policy institute in London. Rising food imports partly reflect challenges in Chinese agriculture. The rural population is aging, crop yields are low and there are high levels of soil depletion. Pollution and climate change also threaten production. Bailey said China was being smart in finding new sources of rice because temporary export bans from other Asian countries have caused problems in the past. "China's probably thinking, 'If we are going to import rice, let's not be too reliant on the Asian market'," he said. Related: China is crushing the U.S. in renewable energy The USDA said exports to China can begin once Chinese officials have completed an audit of U.S. rice facilities. China's Ministry of Agriculture and Ministry of Commerce did not immediately respond to requests for comment. The breakthrough comes two months after the U.S. Commerce Department announced a dealthat will allow U.S. beef and natural gas exports to flow into China. And it comes in the week that top Chinese and U.S. officials met to talk about trade. Nevertheless, the relationship remains strained. President Trump has called out Beijing for what he considers to be unfair trading practices, and he wants to reduce America's huge trade deficitwith China. This sentiment was echoed by U.S. officials after the Wednesday meetings, with a statement saying there was a "shared objective to reduce the trade deficit" with China. A Chinese statement that came out later mentioned the deficit, but focused on many more issues that the two sides should cooperate on over the coming year. Meanwhile, the issue of steel trade continues to be a delicate matter. Trump's administration may soon slap tariffs on Chinese shipments of steel to the U.S. -- Nanlin Fang and Donna Borak contributed to this report.
Agriculture minister says no to FTA changes on rice imports
|South Korean Minister of Agriculture, Food and Rural Affairs Kim Yung-rok. (Yonhap)|
U.S. Rice Exports Shine in 2017
U.S. long grain rice prices remain bullish going into acreage report
U.S. long grain rice prices remain bullish going into acreage report
- Nagging domestic and global growth, raises food security concerns, which, in turn, tends to raise protectionist barriers;
- Lagging fiscal, trade and regulatory policy response, causes deflationary forces to regain lost momentum and place downward pressure on many commodity markets.
- Bidirectional domestic and global monetary policy verbal guidance, creates confusion among market participants and enhances market risk.
- Domestic and global rice and grain fundamentals; related to 2017 acreage, yield, production and quality.
- Currency dynamics; hedging against currency risks becoming increasing challenge.
- Intensifying global geopolitical uncertainties – means global exporters, especially rice exporters, find themselves facing a historically, post-World War II, unpredictable global business environment, due to economic, social, and political change.
U.S. paddy allowed unhindered access into Colombia
This resolution follows on the heels of a June 1resolution which removed the phytosanitary pest Tilletia horrida from Colombia’s official pest list. ICA conducted a study that found that tilletia horrida is already present in various locations in Colombia. The study, which collected 54 samples from farms and mills, found tilletia horrida in 92 percent of the collected samples.On June 6, the Colombian Agricultural Institute (ICA) published “Official Resolution No. 6705 of 2017” which removed a previous resolution that restricted imported U.S. paddy rice to the port of Barranquilla. The previous resolution also implemented phytosanitary measures for the transportation of U.S. paddy rice and for the management of residues (such as husks) after being milled in Colombia. These mitigation procedures and restrictions to one port in Colombia are now null and void. This resolution follows on the heels of a June 1resolution which removed the phytosanitary pest Tilletia horrida from Colombia’s official pest list. ICA conducted a study that found that tilletia horrida is already present in various locations in Colombia. The study, which collected 54 samples from farms and mills, found tilletia horrida in 92 percent of the collected samples. “This is excellent and long-awaited news,” USA Rice Chairman Brian King said. “By removing the restrictions on U.S. paddy rice and allowing it to enter any maritime port, U.S. rice will be more competitive in the Colombian market.” In June of last year, USA Rice led a trade mission of 10 people to Colombia to meet with ICA and stress the importance of concluding the study in a timely manner and improving access for U.S. rice. Within three months of the visit, ICA agreed to reduce the mandatory minimum grain moisture content of U.S. rough rice, one of the required mitigation procedures. “USA Rice has been working with APHIS and FAS since 2012 to remove these restrictions on U.S. paddy,” USA Rice President and CEO Betsy Ward said. “We are thrilled to see that everyone’s hard work has finally paid off.” Last year, the U.S. exported 140,000 MT of rice valued at $58 million and more than 40 percent was paddy rice. Colombia, our 51st largest market prior to the U.S.-Colombia Free Trade Agreement, has become one of the top fifteen U.S. export markets for the past four years.
Iraq Makes First Purchase of U.S. Rice under the U.S.-Iraq Memorandum of Understanding
Iraq Makes First Purchase of U.S. Rice under the U.S.-Iraq Memorandum of Understanding
Uncertainty about U.S. long grain rice acreage supportive of prices
Welcome to Rice News Today!
The access to our website is free and will remain free always for most of the contents.
However, you need to create a new account to access the website. It will not take much of your time to create a new account and you will have an access to your favorite website to browse rice news, quick stats, latest stats on basmati, downloads and a lot more at one-place!
Thanks & have nice rice news today exploring!